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1940's tube. Image from a friend. |
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PAGE: 2 |
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Smarties: The History and The
Facts |
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Here is a summary of what has appeared on page 1. |
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SUMMARY |
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1) Smarties were introduced in 1937 as 'Milk Chocolate Beans',
priced at 2d. |
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2) The brand changed to Smarties in 1938 and Smarties tubes were
introduced. |
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3) During World War II Smarties were not produced. When the war
was over there was a milk shortage, so Smarties
were made with plain chocolate for a while (exact time not known to me at
this stage). |
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4) The eight original colours - red, yellow, orange, green, mauve, pink, light brown and dark brown. |
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5) Before 1958, the dark brown Smarties had a plain chocolate
centre the light brown one tasted of coffee. These
flavours were dropped after this time. |
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6) Orange Smarties have always tasted of orange, surviving the
public consultation in 1958. |
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7) From 1988 to 2006 these were the eight colours -
red, yellow, orange, green, mauve, pink, dark brown and blue. (Light brown Smarties were
discontinued). |
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8) Blue Smarties were introduced in the UK to mark 50 years of
the brand. (Blue had already been introduced in
Europe). |
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9) June 2004 saw the launch of Fruity (chewy)
Smarties. |
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10) Smarties are manufactured in York,
England. |
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So that's what we covered on page one, but there are other
significant things that we need to cover. It would be a shame not to
carry on with the summary above, so I will put
in some more summary points below and reference them where
necessary. Some of the points are from my own personal experience and the
evidence can be seen in my collection, so I do not need to reference
all the points. |
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11) There have been several special edition colours apart from the standard ones over the
years. |
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12) Designs have also been printed on the actual smarties on
several occasions. |
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13) There have even been limited edition flavours, including
actual white chocolate smarties. |
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14) Smarties lids / caps were popular with collectors and
occasionally had limited edition designs. |
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15) Hexatubes were released in late 2005. These replaced
the cylindrical tubes...and the
precious lids / caps!!! |
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16) Blue Smarties were replaced in June 2006 as the artificial
colour ingredients were replaced. A white
Smartie took it's place for a couple of months before itself being dropped
leaving just seven colours. |
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This is a scanned image of a magazine advertisement from September 2006. |
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This page has given a very basic summary of the history of
Smarties and their tubes. As you can see on my site though, there
is a lot more in terms of packaging and
product lines. On the pages that follow I am going to stray away
from the superficial stuff and go into more detail about the Smarties brand and the
companies behind it. I hope you will find it interesting and
informative. |
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